Tag Heuer Watches Then And Now
Edouard Heuer founded his St. Imier Switzerland workshop in 1860, with a mission of improving on the precision of time measurement. Tag Heuer watches have been known since the firm began as the avant garde of the art of watchmaking. Its technology, its design and its choice of superior watch making materials earned it this outstanding reputation.
Tag Heuer watches first offered a mechanism that made them a chronograph in 1882. In 1998 these chronographs had evolved into the Kirium Ti5 with carbon fiber and titanium grade five.
During the first century of the Tag Heuer watch firm, the Heuer name was known mostly as the maker of wrist and hand timers. In 1911, Tag Heuer earned acclaim as the creator of the first dash mounted automobile timer.
Tag Heuer was responsible for the first chronograph capable of measuring time in one hundredth of a second. This came into being in 1916. The first analog display chronograph with quartz movement was introduced in 1983. In 1969 a new addition to the Tag Heuer watches line was the Microrotor, an automatic chronograph, the first of its kind.
Tag Heuer watches reflect the innovation and continuing mastery of Edouard Heuer. For a century and a half this Swiss watchmaking firm has been turning out fine timepieces that continuously push the innovation envelope for reliability, precision and beautiful aesthetics. The Tag Heuer slogan of Swiss Avant Garde since 1860 reflects the firms' philosophy.
Tag Heuer became involved in the sports field as early as 1860, when the founder of the company Edouard Heuer made the decision to turn his watchmaking creativity to the design of sports watches and particularly of sports chronographs. Already renowned for endurance, precision and innovative technology, Tag Heuer watches now became notable as the leader in timepieces for competitive sports. The primary focus of Tag Heuer sports watches were sailing, skiing and Formula one auto racing.
Not until the Tag Heuer caliber 11 was introduced in 1969 that the firm introduced a movement all on its own. After the Caliber 11 was no longer produced a few years later, Tag Heuer watches were again made with the collaboration of others such as Lemania.
Tag Heuer watches include timepieces famous the world over, such as the Chronosplit Manhattan, the Carrera, the Monaco, the Tag Heuer 2000 series and the latest Kirium F1.
Tag Heuer watches evolve continually as the firm's innovative attitude creates new models such as the current Formula 1, the Alter Ego, the Link, Kirium and Kirium F1 Tag Heuer watches, the Microtimer series, Targa Florio, Carrera, Monaco and Monz.