These Watches Are Fossils
Fossil watches are the primary offering of a firm whose exemplary products include leather goods such as handbags and belts, sunglasses, apparel and jewelry. You can find fossil watches and other fossil merchandise in retail specialty shops and department stores around the globe in more than 90 different countries. You can also purchase Fossil watches and other merchandise at the Fossil Company Web site.
The Fossil brand was the first line of watches in America that focused on style and chic. This 1950 era concept paid off handsomely for the firm, catapulting it into a timepiece world leader.
The focus of Fossil watch designers is on emerging fashion and lifestyle trends, introducing innovate new styles of Fossil watches in response to these trends. The Fossil extensive array of watches include the style names Relic, Relic, MW, Wrist Net, Wrist PDA, Zodiac and MW Michele. Fossil is also licensed to turn out lines such as DKNY, Michael Kors, Burberry, Marc Jacobs, Diesel, and Emporia Armani.
Fossil also designs jewelry under two brands - Emporia Armani and Fossil.
The Company launched its outlet store chain around the U.S. in 1996, with its own channel to distribute discontinued styles. In 1996 two new marketing channels premiered - the online store and accessory brick and mortar stores owned by Fossil. Fossil jeans began in 2000. Abacus, an electronic technology brand debuted, offering electronic products such as the Abacus Wrist net and wrist PDA
Fossil's innovative product line of watches include its NCAA style. These sports watches proudly display the logo of your favorite school team, whether it's the University of Connecticut Huskies, the University of North Carolina Tar Heels, the Purdue Boilermakers, or Duke University's blue devils. With these NCAA fossil watches you actually have two timepieces in one. The dial alternates from a blue background to the school team logo, or you can reset it to show one or the other. The watch has a stainless steel bracelet and collectible case, and includes an 11-year warranty. It is water resistant to about 160 feet.
Other collectible Fossil watches include the adorable Curious George, a limited edition timepiece for women. The strap is adorable brown leather with beautifully crafted orange and yellow leather flowers. Curious George himself is the centerpiece of the watch dial. These clever and creative Fossil watches have quartz movement, two hands, and come with a limited warranty for one year. Only 2000 of these limited edition Fossil watches were made.